For Publishers

Bold Type Tickets allows you to offer a highly evolved, full-service ticketing system to your clients, backed by your marketing muscle and sales expertise. The technology is ready to start selling your clients’ tickets today, providing you with alternative revenue sources and opportunities to contribute directly to your local event culture.

Why Get Into Ticketing?

Increase your revenue
by leveraging event sponsorship and promotions

Identify the tools that work best
and the efficacy of advertisements with real time sales data

Build your brand equity
by being the definitive source for events in your community

Gain invaluable insight
into your competition and the local advertising landscape


Revenue

  • Diversify and modernize your revenue streams
  • Transform event sponsorships into revenue opportunities
  • Prove the efficacy of your publication’s advertising
  • Demonstrate your publication’s innovative business approach


Market Knowledge

  • Understand the event business better
  • Gain valuable insight into your competition by gauging sales results achieved by outside advertising sources
  • Identify which of your publication’s advertising and promotional tools work best


Community Relevance

  • Events are a critical foundation of a community – help local organizers by providing excellent ticketing and marketing services at a competitive price
  • Become the definitive source for successful ticketed events in your community
  • Emerge as a key player in your local event ecosystem


Developed for Publishers,
by Publishers

Bold Type Tickets was developed by The Stranger, the Pulitzer Prize-winning alternative weekly in Seattle that has played a vital role in the city’s culture. The Stranger recognized that Seattle event organizers needed a local ticketing resource as an alternative to existing vendors, and developed a proprietary ticketing system to fill that void. Then they added a powerful tool that no other ticketing service could provide: all the marketing power of the newspaper, website and social media assets.

Bold Type Tickets Provides The Highest Quality...

  • Ticketing system technology
  • Event website customization
  • Ticket fulfillment center
  • Customer service
  • Financial reporting
  • Client contract management
  • Training and sales materials
  • Help desk for event organizers and publishers

Publishers Will Be Responsible For…

  • Developing ticketing partnerships with local event organizers
  • Building and executing marketing strategies for successful events
  • Serving as local ticketing representative, acting as liaison between client and Bold Type Tickets

How Does The Fee Structure Work?

Bold Type Tickets works as a true partner alongside publishers, dividing responsibilities in line with each organization’s respective strengths, and splitting ticket fees 50/50.

  • Ticket buyers pay all ticketing fees
  • No set-up fees
  • No minimum annual sales
  • No long-term contracts, start with events you already sponsor, and grow from there